In 2014, President Obama joined Vice President Biden and Americans across the country to launch the “It’s On Us” initiative — an awareness campaign to help put an end to sexual assault on college campuses. The campaign asks everyone — men and women across America — to make a personal commitment to step off the sidelines and be part of the solution to campus sexual assault.
Vice President Biden launched a Public Service Announcement (PSA) encouraging men to speak up and step in if they see someone in danger of being sexually assaulted. The PSA was launched in coordination with the 1 is 2 Many campaign and the White House Task Force to Protect Students from Sexual Assault. The PSA aired in select Regal Entertainment Group and Cinemark movie theaters, over NCM Media Networks’ Lobby Entertainment Network (LEN), and in movie theaters on military installations and ships underway worldwide.
The Red Flag Campaign uses a bystander intervention strategy to address and prevent sexual assault, dating violence, and stalking on college campuses. The campaign encourages friends and other campus community members to say something when they see warning signs (“red flags”) for sexual assault, dating violence, or stalking in a friend’s relationship.
The Campaign is a project of the Virginia Sexual and Domestic Violence Action Alliance, and was created by college students, college personnel, and community victim advocates.
